Who We Are

“LIVING RESEARCH”.

AWE is a client-centric research consultancy driven by proactive, nimble, and innovative minds. 

 

Our approach to research is based on an empathetic understanding of people, cultures, brands, organizations, and markets.

About Us

At AWE, we don’t just keep up with the pace of change, we break boundaries.

Our motto, “Living Research”, encompasses what we deliver and how we work:

  • Actionable business storytelling
  • Consultancy approach
  • Customized solutions
  • Creative high-tech display of findings
  • Empathetic engagement
  • Endless real-time insights

Meet our Leadership Team

Ahmed Said

Chief Executive Officer & Co-founder
MENA Region

Samar Abdelaal Ibrahim

Vice President, Consumer Insights
& Co-founder
MENA Region

Mona Ahmed

Chief Client Relationship Officer
MENA Region

Ghaida Fatany

Executive Director Saudi Arabia
MENA Region

Praveen Abraham

Managing Director
UAE & Egypt

Tamer Ali

General Manager Healthcare
MENA Region

Osama Fawzy

Chief Financial Officer
MENA Region

Nada Koueider

Associate Director, People & Culture
MENA Region

Amit Singh

General Manager UAE
MENA Region

ESOMAR Corporate Member

RESEARCH ETHICS AND QUALITY ARE ALWAYS PUT AT THE FOREFRONT

At AWE Research, we take our responsibility to produce ethical and professional research very seriously.

As an ESOMAR Corporate Member, we abide by the ESOMAR Code of Conduct, which establishes ethical and professional standards for the global data analysis, research, and insights community.

AWE History

AWE was founded in 2012 with the aim to break boundaries in the market research industry.

We have since grown into a collaborative, versatile, multicultural team of 300+ spread across the MENA region and beyond.

Trusted by

We make all the difference.

AWE is a trusted partner to a range of multinational clients as well as the MENA region’s largest organizations, best-loved brands, and most disruptive startups.

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

Thank you to the amazing AWE team. You are the true meaning of partnership. The way you have grown with Henkel MEA and the sense of ownership you display while aiming to make a difference and add value makes me really proud to work with you.
Perihan Bahgat
Consumer Intelligence Manager – Henkel MEA

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

AWE is one of the most agile research agencies in the market. Working with AWE, you feel as though you are working with the most proactive, cooperative, and entrepreneurial team. We are looking forward to many more syndicated studies across countries. Keep shining and standing out.
Marwa Samy
Consumer Insights and Market Intelligence Manager – Nestle MENA

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

Thank you to the amazing team at AWE for always producing such insightful work with a unique sense of passion and ownership.
Hossam Gadallah
Head of Marketing Middle East and Africa – Uber

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

When I think of our partnership with AWE, I don’t think of a client/agency relationship. The AWE team truly goes out of their way to make sure we benefit, and I feel as though they are part of the HSA team. For at least 2 years, we’ve worked together to uncover trends and insights detailing the consumer products and retail sectors. In this time, we’ve gained a much deeper understanding of the market and our consumers, and our businesses have grown together tremendously. I believe this partnership will last for many years to come.
Mohamed Torki
Chief Marketing Officer – Hayel Saeed Anam Group (HSA)

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

AWE has been a reliable analytics and insights partner. Their Brand Health Trackers are now considered an integral component in our decision-making process. A highlight of AWE is their dedicated client servicing team, composed of extremely responsive and knowledgeable research experts with the ability to proactively assess issues and uncover meaningful insights.
Phoebe Selim
Analytics and Insights Senior Manager – Procter and Gamble – Arabian Peninsula

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

AWE Research has been with us since we started developing “Visitor Experience” measurement tools, methodologies, and standards. Together we gained a deep understanding of our target audience, the market, and its offerings. AWE’s team is helpful and accommodating with special requests, providing quality analysis and insightful recommendations.
Experience Advisor – Saudi Tourism Authority

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

We have a long relationship with AWE as a preferred vendor, a relationship that was established based on several success stories that we achieved together. The passion and professionalism we see from AWE’s team every time we work together has helped us to gain major trust in their work and has paved the way for further shared success.
Management Consultancy Team
Strategic Gears

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

AWE Research offers the ideal combination of expertise, support, and flexibility that we need. They have successfully developed and executed various multilingual studies on our behalf in KSA, and helped execute a very complicated project in Egypt. AWE Research contributes to each phase of our work, from survey design to questionnaire/DG preparations, sample selection, data collection, and analysis. AWE’s team is wonderful to work with. We’ve partnered together on different studies over the past few years and have always been extremely trustworthy, responsive, cooperative, and supportive.
Mir Khan
Consumer Market Research Head – Sunbulah Group

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

I have worked with AWE on multiple types of consumer research projects, both quantitative and qualitative, and my experience with them has always been more than excellent. The team is highly experienced, from fieldwork execution to final reporting. The expert industry knowledge and insights they provide have been of major added value. Well done, AWE team. It’s always a pleasure to work with you.
Sherif Banhawy
Market Research Director – Arabia and Central Asia – Savola Foods

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

Working with AWE research has been an incredible experience! Their team is extremely professional, with very accurate timelines for deliverables and close follow-up. They are super attentive to details and act on feedback. I would definitely recommend to all other franchises in Novartis to work with them for projects similar to those we completed with the Neuroscience team!
Zein Hannoun
Multiple Sclerosis Brand Manager – Neuroscience Franchise – Novartis ME

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

The level of dedication and support that we have experienced with AWE Research is beyond words. AWE’s team is professional, detail-oriented, flexible, and always on top of things. AWE has delivered outstanding results and in-depth insights that helped us achieve our goals. We at Sanofi especially appreciate the detailed dashboard aggregating all data, calculation aids, and engaging discussion-based workshops that exceeded our high expectations.
Nader Roger
Market Research and Data Manager – Sanofi

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

Since 2018, AWE has been our partner of choice. I was thrilled with the level of commitment and professionalism when I first started working with them, which has since remained consistent across projects. The results of the yearly brand tracker are always in line with our expectations. It is a pleasure working with AWE and I always recommend them to my colleagues
Mohamed Ashmawy
Franchise Lead, Gastroenterology and Hereditary Angioedema, Gulf countries and Lebanon – Middle East Takeda ICMEA

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

We partner with AWE research because they are creative in their project design, responsive to every one of our requirements, and demonstrate a robust understanding of our business. They are strategic, efficient, and friendly, and their findings have always generated new insights.
Oleksii Matskevych
Strategy and Business Intelligence Lead – Takeda Gulf Region

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

We are very proud to work with AWE. Our partnership spans nearly 8 years, during which they’ve provided us with amazing dedicated, professional full-fledged research services even related to aspects beyond the scope of core deliverables. I am incredibly impressed with the variety of their qualitative and quantitative research tools, as well as the quality of their market Intelligence. We, as the Market Research and Customer Intelligence unit at Orange Egypt, are well known for our high-quality standards, and we truly believe AWE adds great value to our work
Yasmine El Shishiny
Head of Market Research and Intelligence, Consumer Business Unit – Orange

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

I’ve had the pleasure of collaborating with AWE many times across both qualitative and quantitative scopes of work. AWE’s team offers second-to-none reporting quality as well as reliable recruitment and fieldwork. They provide solid substance and expertise not only while granulating and curating insights but while generating compelling stories to tell. AWE’s management team is beyond competent and attentive. They’re always at the beck and call of their partners, ready to jump in when the need arises. AWE is more than a research agency or consultancy. They are a well-seasoned and integrated one-stop shop that always delivers on time and in full. The joy I feel when I review the crisp substance in their final research decks has never been compromised. AWE has always met and exceeded our demands.
Ehsan Faizy
Chief Marketing and Commercial Officer – Hassan Allam Properties

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

The AWE Research team has been truly supportive during our cooperation over the past year. They work tirelessly to meet deadlines in a timely manner, always greet new tasks with a positive attitude, and go above and beyond with any request. They showcase a true spirit of partnership that our team highly appreciates.
Mariam Badr
Business Intelligence Manager – Emaar

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

Thank you for your ongoing support in producing such insightful research. Together, we have confirmed a lot of our hypotheses and tested a few new concepts. I consider AWE to be one of our partners not only due to the quality of their findings and recommendations but also because they are eager to continuously learn and innovate despite the real estate industry’s changing dynamics and challenges. Thanks again to the entire AWE team. We look forward to working with you on both strategic and tactical projects in the coming years.
Omar ElKadi
Market Intelligence Director – Palm Hills Development

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

We have been a proud partner of AWE research since 2016. For the duration of our cooperation, we witnessed astounding professionalism, credibility, and flexibility from AWE’s team, who are very eager, helpful, and quick when responding to our inquiries. The quality of AWE’s work continuously exceeds our expectations. Thank you, AWE, working with you is always the right choice!
Mohamed Salama
Head of Marketing and Business Intelligence – Amlak Finance

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

AWE is an amazing research partner. The special thing about AWE is that they are always keen to understand more about our business and deliver high-quality insights. They appreciate cultivating long-term relationships rather than completing hit-and-run projects. I am proud of our growing partnership and would definitely recommend AWE to any organization that is looking for a strategic research partner.
Amir Tanas
Head of Data and Analytics – B.tech

Our Partners' Voice

THE JOURNEY WITH OUR CLIENTS IS BOUNDLESS

We’ve been working with AWE Research for more than 5 years and if I could describe AWE in a few words, I would say they are trustworthy, reliable, and the true essence of a partner. I’m confident in making business decisions based on their insights and I have full trust in their capabilities.
Amr Bishara
Marketing Director – Juhayna

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