What We Do

Forward-thinking insights based on a deep understanding of market dynamics, social contexts, consumer psyches, and cultural backgrounds. AWE Consumer generates strategies to drive innovation and growth across a variety of sectors, industry verticals, and business types.

Areas of Expertise:
Brand Strategy and Equity; Consumer Behavior; Creative Development and Assessment; Innovation and Product Development; Tracking Studies, Segmentation and Targeting; Pricing; Ideation Workshops; Customer Satisfaction and Loyalty; Shopper and Retail Studies; and Sociocultural and Lifestyle Studies.

Cross-cutting research and data analysis to explore clinical, medical, and commercial challenges in Healthcare. AWE Health leverages rich industry expertise to effectively address the most important decisions being made in the Healthcare industry.

Therapeutic Areas of Expertise:
Diabetes; Hypertension; Neuroscience; Respiratory; Ophthalmology; Cardiovascular; Metabolism; Orthopedics; Oncology; Antibiotics; Pediatrics; O&G; Nutrition; Cosmeceuticals; and more.

Areas of Expertise by Function:
Brand Health; Message Recall; Price Elasticity; Company Image Assessment; Medical Representative Evaluation; Pre-launch Studies; Tracking Studies; and more.

Expert consultancy based on empirical evidence to better understand and impact citizens, communities, and other stakeholders. AWE Public supports institutions to implement policies and programs that address development challenges and improve society.

Areas of Expertise:
Behavior Change; Public Service Experience Design and Evaluation; Citizen Engagement; Needs Assessment; Program Evaluation and Impact Assessment; and Communication Development.